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instore communication design
freelance - developed in collaboration
with Kim Mannes-Abbott
the high foot fall locations of the ALBERT HEIJN TO GO stores (in train stations, busy city centers & campuses) required an urban look & feel with new branding, differentiating it from the xl & city center supermarket formulas. brightly coloured signposts were designed with tasty food photography to act as navigational points. a bold tone of voice & typography were developed alongside the industrial atmosphere making it eye-catching & welcoming.
BEING ROLLED OUT ACROSS THE NETHERLANDS