instore communications & retail design
developed whilst at SVT Branding & Design Group
the opticians wished to convey their dedication, craftsmanship & high quality, as well as, their well trained staff. the new concept showcases the extensive product range, with large in-store communications that created product segmentation & points of interest, as well as easy navigation. brand visuals, bags, eye test cards, appointment cards & full stationery range were also designed.
ROLLED OUT ACROSS THE NETHERLANDS