het atelier is a creative focal point that could be included within any home store. the brand identity was designed to be flexible enough to fit any store name. the department formula brings together a specially selected range of het atelier branded paint, fabric
& flooring samples, as well as, window decorations, accessories & furniture displayed in various shop-in shops around a central workshop. this is where the interior designer works closely with the customers developing their personal style & creating a distinctive home. the brand identity reflects this in the tag line "together create your own style". an industrial style of illustration was created to emphasis that the products are handcrafted with traditional skills.